CroAI, the Croatian Artificial Intelligence Association, was founded in 2019 and brings together leading companies and startups in the field of AI in Croatia. CroAI seeks to position Croatia as a country of unique opportunities for the development of human-centric AI through a culture of dialogue between entrepreneurs and decision makers at the national and European level.

Who we are


AI startups with a wide representation across all industry verticals


Members consisting of Croatian AI companies, startups, scaleups, universities and AI enthusiasts

Core pillars


Competitive environment for startups 

To keep innovators in Croatia

State as the first client model 


To ignite our AI ecosystem

Culture of dialogue


To serve as a bridge between business, politics, academia and the general public



Mislav Malenica

Founder and CEO of AI startup Mindsmiths that aims to democratize expertise. Entrepreneur and engineer with over 17 years of expertise in AI, modeling of human behavior and game theory.  As a part of CroAI, Mislav regularly participates in events about the EU regulatory framework on AI. Mislav is a member of the European AI Alliance and European Commission's Digital SME Focus Group on AI. Previous positions: CEO at Vingd Inc, researcher at Ruđer Bošković Institute.

Vice President

Hajdi Ćenan

A non-tech person in the tech world. Hajdi was the Executive Marketing Director and Director of Tourism Publishing in Europapress Holding (now Hanza Media) and COO of digital agency DRAP. Currently, she is the co-founder and CEO of the AI startup airt that enables banks to use the power of artificial intelligence on their data. She is also one of the co-founders of Professional Women's Network Zagreb, the association that promotes equality and gender-balanced leadership.